Client Success Stories
Strykk Non-Alcoholic Spirits
Fractional Marketing Manager
Strykk is a non-alcoholic spirits brand, based in the UK. Working with a larger marketing agency they were not getting the results needed to grow the business. I joined them as a freelancer last year, to bring a more focused approach to marketing and to be more fully integrated into the business.
As with every project, it's important to start by understanding the status quo. I started by exploring current marketing activities, competitive activity, product messaging, and who is currently buying.
By understanding the current market I was able to create a new segmentation and refocus the product messaging.
The new targeting was implemented on Meta, and messaging was adapted across the website, Google Advertising, and Meta Advertising.
The changes in the target audience and messaging led to an increase in sales, and the first profitable month of direct-to-consumer sales.
With ongoing monitoring and iterations, we are continuing to see increased sales and are now increasing the budget for marketing to take advantage of the changes.
The Urban Vet
Fractional Marketing Manager
The Urban Vet is an independent vet in South West London that opened in April 2021. As with many small businesses, the owner was largely doing the marketing himself, supported by an agency working on PPC. As the business started growing he approached me, as he needed a holistic approach to marketing and to work with somebody who could be more closely integrated into the business.
As the website still focused on the launch of the practice and had been created internally, we started by looking at the website - identifying the key brand messages and what differentiated his practice from others. Using Squarespace I developed a new website, incorporating key points around his practice, details of the team, a blog, and a tour of the practice.
As a local business, both traditional and digital methods have been relevant within the marketing plans. In terms of traditional marketing, we have discussed local events, carried out a local leaflet drop, and are in discussions with local community groups. Google My Business is a key part of the strategy with reviews and regular updates, SEO keywords based around local search, targeted Google Advertising, regular Instagram posts, and email campaigns.
The practice is showing a weekly increase in clients, with a fall in CPC on Google Advertising.
In terms of local SEO, The Urban Vet is now showing first for Earlsfield, fifth for Tooting, and sixth for Wimbledon. As both Tooting and Wimbledon are further from the practice and competitive markets, we are making good progress in moving up the first page.
Interim PPC Manager
SFG Club owns two bars, Birdies and Sluggers, which they needed support on for with Meta Advertising and Google Ads, whilst they were between employees.
My role was to manage both brands for 3 months.
The project started with a kick-off meeting with the marketing director, to go through the background and handover notes from the previous manager. I was then given the budgets and left to run everything.
Each month I provided a summary of results and recommendations. Sluggers was struggling with numbers, so we worked to improve that with tighter targeting. We also made changes to the Birdies website on the sales page, to improve the conversion rates.
Whilst Slugger's ROAS remained around the same level, new messaging and targeting for Birdies resulted in a higher ROAS.
White House Prep School
Ad Hoc Marketing
The White Hours Preparatory School is a private school based in London, which had historically grown through word of mouth. Over recent years the school has enlarged its facilities consequently increasing its capacity and realized a need to promote itself more widely to bring in more children.
A discovery meeting was initially held with one of the school principals looking at their current website and identifying changes needed to bring out the benefits of the school and to ensure a clear journey on the website. This was the first step, as any advertising leads to the website, where a lead conversion would happen. The website needed to live up to the experience of the school for people to convert.
I have been running Meta campaigns for them over the past 2 years for their open days. These local campaigns have been successful in filling up the open day spaces with an overflow with some people having private tours.
Last year I also worked with the school to drive more awareness within the Balham Community. I was able to get them involved in two local events - Carol Singing in the centre of Balham, and also a stage slot at the Balham Christmas Lights Event, which also went out live on local radio.
Through the combination of activities, the White House is now seeing a high number of registrations for both this year and also future years.
Junction Theatre Academy
Junction Theatre Academy is a new performing arts school based in Clapham, which launched in September 2022. Owned and run by two young theatre professionals, they approached me to see if I could help with their marketing.
As a new business JTA has limited budgets, so to help them achieve their goals, we worked together to prioritize marketing options that would have the most impact while keeping costs to a minimum.
The initial focus was on the website, with the aim of increasing and converting traffic. This involved working on the overall messaging and improving SEO.
In December 2022, I proposed they did a one-day children's Play In a Day workshop during the school holidays. We were able to promote this through Facebook groups, and the date sold out. As a word-of-mouth promotion, this worked well for starting to build a reputation and gaining more pupils for the Saturday morning class.
Meta and Google advertising campaigns have created more enquires and interest for the school. By manually selecting the placements the CPC fell from 85p to 17p, allowing a smaller budget to go further.
Working beyond just digital marketing and creating new ideas for the business, has helped build the first stepping stone needed for further growth.
WIX Website Development
Stakelum Consultancy approached me as they felt their business had evolved and the website no longer reflected what the business is providing.
As the client was based in Ireland, the project was conducted totally remotely.
Our first kick-off call was a discovery call. We discussed the current website, what was/wasn't working on it, how the business was evolving, and what the business objectives were. After the session the client said she'd found it really useful as it had helped frame the business, and what she wanted from it, in her own mind.
From there we had several calls and iterations of the website, before reaching the final version.
The client was happy with the new website, which she will now be using to build the business.
Super Speech Services
Squarespace Website Development
Super Speech Services approached me as they were looking to develop and launch their first website.
I worked wirh the business owner to understand the services her business provides and to develop clear messaging on how to group and talk about those services. Working closely together we discussed different ideas for the look and feel of the website, and explored different images that promoted the website in the way she was most excited about. Within the website development, I also incorporated core SEO elements.
The client was happy with the new website, and new business has been generated from it.